Guest Speakers
Guest Speakers will line up with local Asian youth in a head-to-head discussion about marketing, media and change

Bernard Hor – Youth Engagement Specialist, Summer Sands Group (M)
Graham Brown – Author & Director What Youth Think
Ian Stewart – Head of Friendster, Asia
Niki Cheong – Social Media, Malaysia
Samyak Chakrabarty – Electronic Youth Media Group, India
John Solomon – enoVate, China
Faisal Muhammad – Youth Research Laboratory, Indonesia

Launching in February 2010 in Mumbai, this 2010 tour (see agenda) will share insights from 4 continents on:

* ground breaking youth media trends
* how brands are working with youth to shape their product development
* how brands leverage youth influencers in their marketing
* why youth love/hate brands and which ones are in/out

Note: we define youth as 5-29 yr olds

Register now for the Young Ideas Salon KL.  Click here to register.

The tour is the result of a partnership between the Youth Research Partners managed in London by What Youth Think (the brains behind mobileYouth).

2010 is the year those with the deepest youth customer insights will win.

Mobile Youth Unconference Asia 2010 is the premier event gathering 350 youth trendsetters (18-25), marketeers, stakeholders, media, innovators, tech experts and investors.

While the youth trendsetters continues to actively ‘move & shake’ the commercial world, this Unconference takes a good in-depth look on current youth insights and trends, what’s really going on in the youth community and how youth brands can effectively engage with the youth market.

Here’s a Sneak Peak into what’s brewing at the Mobile Youth Unconference Asia 2010 ; 11 & 12 March 2010.

Exclusive Keynote by Youth Specialists from the Youth Research Partners*
Listen to a panel of Youth Specialists as they share successful youth engagement strategies and activations with you.
Learn from internationally-recognized highly specialized youth agencies from London, China, India, Indonesia, Singapore and Malaysia.

*Youth Research Partners is the world’s first and only global network of Highly Specialized Youth Agencies spreading across the Europe, Asia, South Africa, South America and the US continents. (www.youthresearchpartners.com)

Young Ideas Salon
Do you know your young market via datas and statistics?
Or…do you really know What Youth Think and Want?
For the first time ever in Malaysia, 4 Young Ideas Salons will run concurrently touching on a wide range of youth engagement topics i.e. new media, technology, mobile & public sectors.
Conducted in a lively atmosphere, this unconference style setup allows full interaction between youth trendsetters and youth brands.
The Salons are kept in small breakout groups to ensure a high intensity of no-nonsense, no-hold-barred real time live feedbacks, ideas and debates among the delegates.

Awesome Pitch
Is your youth marketing winning customers or winning awards for your agency?
Are you marketing TO or marketing WITH?
It’s time to put your strategies to some real test – right in front of your young market.
Pitch it to the youth trendsetters live – 2010 is the year your young market is going to tell you whether you’re good or you’re actually truly relevant.

GrassRoots Action
Ever wonder how youths run a campaign or organize a campus event?
Ever wonder why you’re always paying (sponsorships) but not achieving desired returns?
Have Youth Trendsetters pitch selected projects/campaigns/events to you.
Learn from the grassroots youth how it is done, what are the factors involved.

“In 2010, Attention is your biggest cost. Youth only process 5% of the marketing information they receive at any time, 95% being ignored…” Youth Research Partners, 2010

What makes you worthy of that 5%?
Listen, Learn and Engage.

Youth Party
2010 will see grassroots youth movements actively mushrooming within the communities.
Party on with more than 500 grassroots youth as we gather local youth movements to jointly host this party.
It’s time to take that first step to build that quality relationship with your young market.

“2010 is the watershed year when marketers will shift to match the changing landscape;
youth no longer want to hear stories told about brands, they want to tell their own…”

Are you telling your own stories or helping your young customers tell theirs?

Youth Biz-Match
Opportunities, opportunities, opportunities.
It is all about getting onto the right platform where doors open up and opportunities are abundance.
Youth Biz-Match allows youths to schedule appointments with key decision makers of the various youth brands to take on collaborative proposals together.
This ‘business matching’ session(s) are to be scheduled during lunch hours and business fellowship sessions throughout the Unconference.

Registration goes live 1 February 2010 @ www.mobileyouth.my

Mobile Youth Unconference Asia 2010 is proudly brought to you by Summer Sands Group (Malaysia), MAD Incubator (Malaysia), mobileYouth (London) and GrassRoots Youth Network.