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]]> By: Creative Concepts - Would You Rather Be Cool or Popular? http://summersands.com.my/2010/01/31/who-are-your-passionistas/comment-page-1/#comment-8 Creative Concepts - Would You Rather Be Cool or Popular? Wed, 10 Feb 2010 13:32:56 +0000 http://summersands.com.my/?p=23#comment-8 [...] Certain brands perform exceedingly well simply by targeting the tastemakers in the markets they’d like to penetrate.  But those influencers (if they exist) are highly sought-after by all brands, which means you need to stand far above the pack before they’ll ever notice you. [...] [...] Certain brands perform exceedingly well simply by targeting the tastemakers in the markets they’d like to penetrate.  But those influencers (if they exist) are highly sought-after by all brands, which means you need to stand far above the pack before they’ll ever notice you. [...]

]]> By: Tweets that mention Who Are Your Passionistas? | Asia's Leading Highly Specialized Youth Agency -- Topsy.com http://summersands.com.my/2010/01/31/who-are-your-passionistas/comment-page-1/#comment-5 Tweets that mention Who Are Your Passionistas? | Asia's Leading Highly Specialized Youth Agency -- Topsy.com Tue, 02 Feb 2010 20:25:24 +0000 http://summersands.com.my/?p=23#comment-5 [...] This post was mentioned on Twitter by Steve Jennings , Carol Phillips, Lee Fox, Justin Kownacki, Heledd Straker and others. Heledd Straker said: RT @carol_phillips: The case for marketing to your Gen Y brand 'passionistas' by youth marketer @grahamdbrown http://bit.ly/bbxN9P [...] [...] This post was mentioned on Twitter by Steve Jennings , Carol Phillips, Lee Fox, Justin Kownacki, Heledd Straker and others. Heledd Straker said: RT @carol_phillips: The case for marketing to your Gen Y brand 'passionistas' by youth marketer @grahamdbrown http://bit.ly/bbxN9P [...]

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]]> By: Who Are Your Passionistas? | World Global http://summersands.com.my/2010/01/31/who-are-your-passionistas/comment-page-1/#comment-2 Who Are Your Passionistas? | World Global Sun, 31 Jan 2010 17:43:17 +0000 http://summersands.com.my/?p=23#comment-2 [...] View post:  Who Are Your Passionistas? [...] [...] View post:  Who Are Your Passionistas? [...]

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